Fitness

Planet Fitness bans member over trans woman locker room photo

Posted on by Tami
Planet Fitness has doubled down on its stance on trans inclusion (DON EMMERT/AFP via Getty Images) Planet Fitness has stood by its decision to ban a member who took a picture of a trans woman using a gym’s female locker room and confronted them about their presence there. It comes after a complaint was raised by US woman Patricia Silva, who allegedly saw a trans woman shaving in the locker room of her Alaska gym and took a picture of the individual in question. Silva recounted that she approached the trans person and told them they should not be using…
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Freeman Spogli Sells its Majority Interest in Baseline Fitness to Mayfair Capital Partners

Posted on by Tami
LOS ANGELES, March 18, 2024 /PRNewswire/ — Freeman Spogli, a middle market private equity firm, announced that its portfolio company, Baseline Fitness, LLC (“Baseline”), a leading franchise division of Planet Fitness fitness centers, has been acquired by Mayfair Capital Partners (” Mayfair”), a division of Oxford Financial Group, Ltd. (“Oxford”). Freeman Spogli and Baseline’s existing management team have each retained significant minority equity stakes, and the Baseline management team will continue to lead the company. Terms of the transaction were not disclosed. FS new logo black on white background Headquartered in Fargo, North Dakotaand founded in 2009, Baseline is one…
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Pioneering Round-the-Clock Member Support System

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SARA stands out from conventional automated systems by providing real human interactions, not just bots, enhancing the member experience significantly. Through SARA, members enjoy uninterrupted access to assistance, from check-ins to customer service queries, all handled by the dedicated 10 Fitness Member Experience Center team. Inspired by a commitment to member satisfaction, SARA was created to address the limitations of automated bots and to provide a reliable, personal touch to member support. This innovation ensures that no matter the time—late nights, weekends, or holidays—members have access to real people who can assist with their needs, offering a sense of belonging…
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Jammin Digital wins creative mandate for Anytime Fitness

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Jammin Digital, a creative marketing agency, has bagged the social and creative mandate for Anytime Fitness India. Anytime Fitness India has appointed Jammin Digital to spearhead its digital marketing initiatives. This partnership signifies a significant step for the brand in enhancing its online presence, engaging with its audience effectively, and expanding its reach in the competitive fitness industry. “We are honored and excited to have been chosen as the creative partner for Anytime Fitness India,” said Baani Chugh, Founder of Jammin Digital. “This partnership represents a fantastic opportunity for us to leverage our expertise in creative marketing to support the…
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This Is the Key to Seeing Results From Your Fitness Routine

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Kayla Itsines. Cindy Ord/Getty Images No matter what, her “answer will always be the same,” and that answer is simply to always show up. That means you have to “show up even when it’s hard,” or “even on the days when you don’t want to,” Itsines explained. All it takes, at the end of the day, is “making yourself a priority.” In due time, progress and visible results will come. Lucky for us, the fitness instructor has an easy way for us to prioritize movement: her digital fitness platform, Sweat. There, you can find hundreds of curated fitness routines, ranging…
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Empowering Boston Moms with Budget-Friendly Fitness

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In the heart of Dorchester, Boston, a unique gym is making waves by helping busy moms stay fit without breaking the bank. Healthworks Community Fitness, a non-profit dedicated to serving women and children, is redefining what it means to lead a healthy lifestyle amidst financial constraints and childcare challenges. With membership fees based on income and complimentary childcare services, this facility is a beacon of support for families striving to maintain their New Year’s resolutions to get in shape. A Community-Centric Approach to Fitness Healthworks stands out not only for its tailored pricing model but also for its exclusive focus…
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Planet Fitness slammed for revoking woman’s membership over photo of trans member ‘shaving in women’s bathroom’

Posted on by Tami
Planet Fitness revoked a woman’s membership after she photographed a trans member “shaving in the woman’s bathroom.” Patricia Silvia narrated her order in a video shared on Facebook, where she revealed she felt uncomfortable with the queer individual in the female locker room. The fitness giant released a statement calling its gyms a “judgment-free zone” amid the boycott calls on social media. Planet Fitness revokes woman’s membership for taking photo of a trans individual ‘shaving in woman’s bathroom'(REUTERS) Woman’s membership revoked after she took photo of trans member ‘shaving’ in female locker room The Alaskan woman revealed that she saw…
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Fitness Wearables, AI Linked to Reduced Employee Wellness

Posted on by Tami
Frequent engagement with fitness trackers, smartwatches and AI is negatively correlated with quality of life among UK workers, a survey found Newer and more advanced technology such as fitness wearables, artificial intelligence software and robotics is reducing employee well-being, according to a new briefing paper from the Institute for the Future of Work (IFOW). The preliminary research may be a wake-up call to the countless businesses that have embraced artificial intelligence and automation technology to reduce labor costs and advance their bottom line; it could also have ramifications for the makers of fitness wearables like watches, rings and bands. Using…
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