Freeman Spogli Sells its Majority Interest in Baseline Fitness to Mayfair Capital Partners
LOS ANGELES, March 18, 2024 /PRNewswire/ — Freeman Spogli, a middle market private equity firm, announced that its portfolio company, Baseline Fitness, LLC (“Baseline”), a leading franchise division of Planet Fitness fitness centers, has been acquired by Mayfair Capital Partners (” Mayfair”), a division of Oxford Financial Group, Ltd. (“Oxford”). Freeman Spogli and Baseline’s existing management team have each retained significant minority equity stakes, and the Baseline management team will continue to lead the company. Terms of the transaction were not disclosed.
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Headquartered in Fargo, North Dakotaand founded in 2009, Baseline is one…